FitFinder.hk
FitFinder.hk is Hong Kong’s premier personal trainer directory. A brainchild of Christina Collins, the aim of the service is twofold: a) to help promote and feature personal trainers who oftentimes do not have the time or the resources for proper online presence themselves; and b) to make it convenient and as easy as possible for people looking for a personal trainer to find one.
The directory is divided into multiple categories such as fitness, martial arts, and sports and outdoors, with each category listing multiple trainers. Each trainer has their own detailed profile page with information covering their expertise, training experience, qualifications, pricing, client testimonials, photos and videos, so that the site visitors can quickly review the trainers and choose the most suitable one, which they can contact directly through a contact form. The site also contains a blog with articles and videos on personal fitness and nutrition, banners to promote related products and services, and subscription to regular newsletter with special promotions and information. For the trainers, there are multiple levels of membership (free, paid, premium), fully integrated PayPal payment system, back end section where they can review and update their listings, etc. The website also has a complex back end system for the administrator to maintain and update all aspects of it.
I designed and coded the entire site leveraging a popular directory script and Twitter Bootstrap framework. It is 100% responsive and mobile-friendly. I also handled the server setup, hosting, newsletter and Paypal integration, and gave the founder numerous advice with regards to the business structure, membership fees, promotions, etc. The site is now managed by a marketing agency who has changed several aspects of it, such as the logo, thus deviating from the original design.
